3.) The Checkout: oftentimes a customer will need to wait in line on average 3 minutes or more depending on the business. during this time the prospective client is evaluating the business, cleanliness, the image and the effect. during this time they are determining if this is a business in which they would return, don’t miss out on this critical touch point to make sure that within view you make sure it is fresh, clean and well lit.
The common denominator in these touch points is time. When the customer has time to let their eyes wonder their brain is capturing the images of your business and it will stick with them. First impressions are important, but beyond are critical to customer retention when it comes to your premises.